This type of YouTube video ad plays before or during a video (pre-roll, mid-roll, or post-roll) and gives viewers the chance to “skip” after five seconds. You only pay when users watch the first 30 seconds or the entire ad, or if they interact with your ad by clicking—basically, you only pay if they don’t hit the Skip button. Skippable in-stream video ads need to be at least 12 seconds long, but it’s the first few seconds that really count—you only have five seconds to grab the attention of viewers and persuade them to watch more.
YouTube skippable ads
Best for: Increasing your reach, particularly if you’ve got a strong video with an engaging start. It helps to be specific with the content of your ad to capture the attention of your target audience from the get-go. These ads are also good for brands who want to drive traffic and conversions, since you only pay when a afghanistan mobile database viewer clicks.
4. Non-skippable in-stream video ads
Ad blocking culture is abundant, and 76% of people automatically skip ads, even if they might be interested in them. Non-skippable in-stream video ads address this concern by letting you serve ads pre-roll or mid-roll that viewers can’t skip. Because users can’t skip, you pay per impression (per person who sees the ad) at a cost per 1,000 views (CPM). These ads need to be 15 seconds long and really punchy to attract a captive audience.
Nonskippable bumper ad example
Best for: Increasing brand awareness, particularly if you have a really strong creative or message that can capture viewer attention for the entire 15 seconds.
5. Bumper ads
Like non-skippable video ads, bumper ads can be served pre-roll or mid-roll and can’t be skipped. The only difference is these ads run much shorter, at six seconds a pop. Again, you pay for impressions at CPM.
Youtube bumper ad example
Best for: Raising brand awareness with short, snappy messages. When Google analyzed 300 bumper ads, it found that 90% created a big lift in ad recall.