To automate the work of the sales department, a CRM system is used . And ERP systems are needed by businesses to establish and automate the work of the company as a whole. Usually, these software packages are used in manufacturing enterprises because their structure is more complex, they have workshops and warehouses, and for their normal operation, it is necessary to debug the interaction of all departments - the sales department, the logistics department, etc. The head of the company needs to regularly solve problems - what types of raw materials to buy first, what and in what quantities to produce, which of the customers to ship the goods to and in what sequence.
The use of these systems makes business processes more transparent. This facilitates the decision-making process.
The enterprise itself decides whether to philippines mobile database use this system. It is recommended to use it if:
the company is faced with a data deficit that cannot be obtained using the existing software;
the enterprise needs to quickly transfer large amounts of data between departments;
staff do not have enough time to perform routine work;
The number of errors caused by human factors is growing.
ERP systems are needed by businesses to automate routine processes, increase labor productivity (employees will be able to devote more attention to core tasks), reduce the number of errors, and improve the level of service.
Differences between ERP and CRM
Both systems are software products for solving management tasks. But CRM is designed only for the sales department, and ERP is a system for the entire enterprise, and sales are only one of the modules in its structure.
The CRM system is designed to collect, store and process customer data. Its tasks:
collecting information on clients;
conducting transactions;
formation of a sales plan;
control of managers' work.
And the ERP system manages the enterprise:
plans the allocation of resources;
collects reports from all departments;
forecasts sales;
arranges shipment of finished products from the warehouse;
maintains tax and financial records.
For a small and medium-sized company that works only in wholesale or retail trade, a CRM system will do. For production - only an ERP system, because it helps to link the business processes of all departments.