While sharing your business process online can feel intimidating, the comments you receive will help you generate a better product in the end. When Marcus shared a prototype for a tote bag with a rigid strap, the feedback was invaluable. “I wore it in a video and got tons of comments about wanting [the strap] to be adjustable. It was something I hadn’t even thought about,” Marcus says.
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Marcus retooled the strap to be adjustable before he made the bag available. “Bringing your customer along on the journey helps them buy into the product even more, because they are part of that entire process,” Marcus says.
Resisting the urge to accept pre-orders
While pre-orders can be an effective launch strategy for some brands, it wasn’t something that felt right for Marcus. “I felt as though a founder taking pre-orders to subsidize the production of a product wasn’t the right signal to send to new customers,” Marcus says.