Netflix and its closeness to the public

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The best streaming entertainment service did not achieve this position overnight.

This innovative company, which practically completely changed the concept of enjoying audiovisual content at home, uses corporate branding as its most powerful weapon to attract and delight millions of users.

By investing in its own content —with original films and series—, a personality well marked by its interactions on social networks to humanize the company's name , in addition to an intense positioning strategy using Machine Learning , AI and Big Data to understand the preferences of each user, it has managed to imprint its identity in the minds of consumers.


2. Product branding
This type of branding is very common, especially in companies that have a product or a series of items that are unique in their segment.

Here, strategies revolve around the functionalities and scope of the goods in order to position themselves in the market.

An example of this is the Orbitrek exercise machine, which based the company's entire marketing strategy on this elliptical machine and, as a result, new product categories emerged under the same name.


3. Co-branding
Sometimes, corporate branding is not enough—or is ineffective—for a company to expand its positioning within a market .

Therefore, the union or alliance of two or more brands to generate greater profitability through the marketing or promotion of an innovative or curious product that unites them for a certain period of time may be the best option.

This practice is called co-branding and was born in the 1950s when the Renault car brand decided to collaborate with Van Cleef and Arpels Jewellers to create a car model encrusted with precious jewels.


And this was not the last case. In fact, we argentina phone number list can see today how brands practice it to gain greater recognition. For example, with ice creams that combine Oreo, M&M's or Snickers in their mixes or when a cell phone manufacturer launches a special model in alliance with a sports car brand such as McLaren or Lamborghini.

4. Personal branding
Within all types of branding, there is one that focuses on working on a person's image through their social networks with the aim of influencing their audience and capitalizing on it in some way.

Personal branding can be defined as the construction of the image that a particular audience has of a person, whether from the world of entertainment, politics, sports, among others.

To illustrate this, we could use any influencer , YouTuber, Instagrammer or TikToker that you know and who, due to their way of speaking, dressing or living, attracts your attention and that of many others in order to market their image in some way.