How can content help with complex selling?

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To understand how Content Marketing can help in complex sales , it is necessary to first point out what the main pain points are.

The first, without a doubt, is authority, because only companies that have a good position in the market and/or are able to gain the trust of their prospects achieve success.

Another very common difficulty is the segmentation that exists precisely because of the complexity of the sale.

After all, not everyone can buy the product or service, sometimes because of the price or because it is not compatible with all types of consumers.

For this reason, it is common for some companies that offer complex solutions to carry out a kind of "filter" to determine whether or not that prospect has a profile of success and satisfaction in contracting the service.

Finally, maintaining the client portfolio is the third difficulty of this type of sale, especially in products or services that generate recurring income that can become an upsell or, in the saddest case, a churn .

Content marketing can help you both build strong authority – through useful and informative articles for your audience – and expand your market .

After all, if the niche in which a company operates is little known, why not generate content that speaks more about it and, thus, attract an increasingly larger audience?

And since within this audience there are people with good knowledge of your company's area of ​​activity and others who know nothing about it, it is important to raise topics that are more generic as well as some that are more specific in order to attract visitors who become leads and, later, clients.

Especially since companies that make bahrain phone number list complex sales usually have a very high CAC.

That's because, if they need to put salespeople in the field and invest in paid media ads (like Google Adwords, for example), the cost of attracting a customer within the company is very high.

One of the advantages of Content Marketing is precisely the reduction of CAC, since the acquisition of customers who come to the company organically through a corporate blog is incomparably lower than the other methods mentioned above.

Tracking customer progress throughout the sales funnel is another advantage, because unlike actions that only attract people interested in buying the product at the end of the funnel, a good content strategy is able to attract people who are still at the top and in the middle of the funnel, and who represent a much larger proportion of your target audience.

But to attract them, your company must do Content Marketing effectively.