What is the difference between value and price? Learn it now!

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Financial management in an agency is essential, but pricing can be a difficult job, especially when the main question is determining the difference between price and value .

For some people, the two terms are synonymous, but that is not true. For example: Have you ever seen an item that you imagined to be cheap, but were surprised to see that the price was higher than you expected? That is probably because its value is high.

If you want to better understand these concepts that are so widely used in marketing , as well as their differences, stay with us and better understand the following points:

What is price?
What is value?
How to add value to your product or service without changing its price?
What is price?
Price represents a financial value placed on belarus phone number list a product or service so that people can purchase it . Regardless of whether your business offer is simple or complex, price ends up being something that the lead asks about at some point when they contact your company.

The price can vary according to the level of quality of the service, the strength of the brand of the company that offers it, the purchasing power of the consumer and the average charged by the market. After analyzing all these points, it is possible to determine the price compatible with your segment.

What is value?
Unlike price, value refers to the public's perception of the product or service you offer . Therefore, it is a more subjective analysis, as it can vary from person to person, since for each person there is a different importance behind the offer.

Let's look at an example of an agency that offers marketing services for doctors . Those who need someone to produce content for another niche will not pay much attention to this specialization. But those who are looking for marketing professionals who understand medicine will surely see a lot of value in this differential.