Create a competitive advantage

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The user is affected daily by a series of messages, advertisements and campaigns. As valuable as it may be, a traditional paid media campaign, for example, may not have the impact you want. In this sense, the user may perceive it as “more of the same.” Since storytelling is based on the bond that is created with the reader, this makes your brand different from the competition.

Diversify sales approaches
Whether we like it or not, storyselling also creates another alternative to the sales approaches used by your team. Traditional methods are still efficient, however, this strategy can serve as a complement (without requiring very high investments) to remain relevant in the digital environment and impact leads in a different way.

How to use storyselling in content?
Now that you know the reasons why you should croatia phone number list invest in storyselling, how about understanding how to put this concept into practice? Check out our tips!

Choose the context
As with any story development, there are some basic elements that are needed when creating storyselling content, such as defining a context for that material. No matter how good the quality of the content is, it will not work on its own to increase sales. You need to create a story within a context in which the buyer persona sees themselves.

Find out more about your audience
It may seem repetitive, but gathering relevant information about your audience is also essential for your storyselling strategy to work. The idea is to understand what emotions need to be aroused in order for it to be impacted and converted. Depending on the elements of your story, your target audience may easily relate to the message.

If your audience is older, for example, consisting primarily of men who are fathers of young and older children, why not explore a story that goes back to childhood and how the relationship has developed over time? That same content may not work for a younger audience.