Learn about the strategy developed for Stimulus 2020

[zihadhasan012]

Rock Content was responsible for planning an online communication strategy for the program . To do so, the idea was to develop a basic structure for content creation. Subsequently, Estímulo 2020 would manage to maintain its actions in a strategic and updated manner.

For this reason, a consulting project with a customized scope was developed, capable of helping them form a sustainable strategy, that is, one that they could maintain over time.

It is known that being relevant and prominent ecuador phone number list in the online environment is a great challenge. However, companies that manage to have a solid strategy are able to attract the attention of the right audience and generate good results.

That's what Rock Content planned for the initiative. By having more visibility on the web, it could attract more people and, consequently, companies committed to helping the program .

The 2020 Stimulus needs in terms of communication
At the time of the connection between Rock Content and the Estímulo 2020 association, it was easy to see that the initiative had an online presence, but it was not yet fully developed. There was a lack of precision when it came to attracting those who were really interested in the project. In other words, there was no qualified traffic for the Estímulo 2020 strategies.

Thus, it was understood that the attractiveness of the program was high, but the conversion was low. Many people were interested and interacted, but they did not advance in the funnel . Thus, there were not so many people converting between the two interested parties: potential donors or business owners looking for credit.

Finally, another major challenge that the initiative faced, due to its non-profit nature, was the small team. This made it difficult to develop and execute marketing strategies . Many were volunteers and, despite the great effort invested, they had less time available.