We've got some Cyber Monday tips to keep your spirits up and traffic flowing during the final throes of Black Friday.
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Looking ahead: Next year's Cyber Monday
Cyber Monday Tips FAQ
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The idealized version of a smooth-running Cyber Monday sounds pretty good, but it's not the reality for store owners.
You might not get any sales or you get more than you anticipated and your team is overwhelmed. Maybe your studio is full of packaging and you can't find your phone.
Don't worry. Wherever you fall on the spectrum canada numbers list from "No worries" to "Everything is on fire," we've got you covered. This post is a mix of motivational talk, checklist, and survival guide.
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Spend just 7 minutes preparing for the final day of this crazy Black Friday and Cyber Monday rollercoaster.
How to survive Cyber Monday
It's not enough to just survive—you've probably already set a number of sales goals. You still have time to hit them. You've prepared your deals and sent out your emails, but the work isn't done.
Here are some last-minute strategies to help keep your spirits up and traffic coming.
Keep your energy up and your stress down
Avoid croissants—carbs can lead to a post-meal slump—and make sure you're drinking plenty of water (it makes you more productive).
Some moderate exercise and fresh air, like taking a walk around the neighborhood, helps circulate oxygen and releases hormones that give you an energy boost. Coffee in moderation can work for a pinch, but you might need a midday nap to keep selling into the evening.
Beyond staying physically fit, your attitude can affect your energy. Focus on the positive, reduce stress, and motivate your team with these Cyber Monday tips:
Take a few minutes in the morning to organize your space—gather all necessary supplies and set up an efficient workflow.
Watch sales come in with Shopify Live View analytics, which gives you a real-time view of who’s in your store right now. Set up a “war room” in your workspace so everyone can celebrate and get excited together.
Remember your goals—post your goals for the day in a place where you and your team can remember them throughout the day.
Create a positive environment for your team and lead by example.
Encourage breaks and reward yourself and your team for hard work.
Real-time customer service
Remember that customers expect a quicker response on Cyber Monday, when the stakes are high and deals are timed. Make sure to check your social media mentions and inbox frequently, in case your customers have issues with the checkout process or questions about your products or policies.
Take a few minutes to improve your customer service for Cyber Monday:
Check that your product pages display complete and accurate information (start with popular products that are included in your BFCM campaign).
Add any Cyber Monday-specific questions and answers to your FAQ page.
Try a live chat app—many are free and can be set up in minutes. Since you'll likely be at your computer all day and contact volume will be high, it's a good day to test whether this method works for your brand.
Set up automations so you don't miss a thing. Use IFTTT or Zapier to collect mentions in a spreadsheet. Set up an auto-reply informing customers that contact volume may cause delays, and link to your FAQs.
Edit automated emails in Shopify and create response templates for social media and live chat to save time and keep your message consistent across your team.