Brand positioning guide: how to consolidate your company's strength in the consumer market

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This is a factor aligned with Branding , which reinforces the corporate identity and makes the business increasingly viable and prone to growth.

The spaces that companies compete for are on many levels, not only in advertising or in the market, but also in your mind. Brands want to get a place in your thoughts to trigger bursts of happiness every time you remember them. That is a fundamental concept when we talk about brand positioning.

Given its relevance in today's competitive markets, today we want to explore this key concept in depth, delving into its essence and key factors, among other things.

So, are you ready to learn the ABCs of brand positioning? If so, stay with us!

What is brand positioning?
Genius and guru of modern marketing , and czar of innovative business processes, are some very good descriptions for Philip Kotler , who also gave us a very good concept of brand positioning.

According to Kotler, defender and disseminator latvia phone number list of concepts such as the 4 P's of Marketing , positioning consists of designing the commercial offer in such a way that it occupies a valuable place in the minds of consumers .

This tells us that it is a comprehensive and broad process, which involves both visibility and connection with users and that it is only possible to promote it if the market segment and potential customers are understood .

For any company, regardless of its size and industry, a successful brand positioning strategy translates into benefits such as :

continuous sales, since the commercial offer is always in the consumer's mind;
greater brand recognition and visibility;
authority in the market, thus building audiences beyond customers;
credibility and a better image in the market.
In these times, this positioning must be focused on the digital environment. The better positioned we are in the web world, the better positioned the business will be in general.