The site does not have a good loading speed

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Immediacy is a characteristic of the 4.0 consumer. There are millions of commercial options on the Internet and if a visitor has to wait too long to see the required information, he or she will not feel bad about leaving the page and accessing the next URL.

Users expect sites to load in less than three seconds , so it's critical to have a page load speed that supports this expectation.

Performance is directly related to internal and external factors , such as website customization elements (templates, plugins and widgets in the case of WordPress ) and the hosting chosen to support business operations.

Also, according to Google's study, the bounce rate is significantly reduced on sites that load all elements in up to three seconds. That study describes the percentage of sessions on a page and highlights whether a user stays on the site or leaves without visiting any other pages.

High bounce rate and slow loading speed can cause your online store to lose traffic (and sales) by getting lower rankings in search results. To optimize this requirement, consider:

compress images;
reduce the number of redirects within the site;
optimize HTML code;
minify CSS and JavaScript ;
optimize the database;
use a CDN ( Content Delivery Network ) or a content distribution network;
add a cache plugin;
reconsider your shared hosting option for malaysia phone number list managed WordPress hosting.
By applying these best practices, it is possible to overcome the bottlenecks of low visibility and lack of conversion. As you can see, all the requirements are aimed at a better user experience, which will help you position your online store and improve the public's perception of value.

However, it is necessary to stay up to date, monitor results and more: measure the performance of the site through the right tools. Heatmap software, for example, can help you analyze the behavior of your visitors and WordPress plugins can perform many of the actions we describe in this article.

The most important thing is to stop repeating "my online store doesn't sell" and apply some SEO and CRO techniques.

Stage is a managed WordPress hosting that, in addition to providing a platform optimized for SEO and CRO, has professionals specialized in good practices for customer retention and conversion.

Get in touch with us and discover Stage !