7. Create complete product descriptions

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The product description also helps the consumer to make their purchasing decision , especially in this period when they are reluctant to spend their money. In addition, the description helps to position the page on Google in searches related to that product.

It is simply not worth getting ready-made descriptions from the supplier, as they will be used by many other stores and therefore will not help with SEO .

Write original, informative and persuasive texts, guided by keywords and with scannability, that stimulate the client's decision and indexing by Google .

In addition, it uses other product information resources, such as customer reviews, questions and answers, size charts and virtual fitting rooms , such as the one created by Zara:


8. Optimize the conversion funnel
Now, we have entered the purchasing process. The netherlands phone number list customer has gone through the entire decision-making process, searched for information, trusted your store, and finally decided to buy; therefore, they enter the e-commerce conversion funnel.

This is a sensible step in online sales. According to the Baymard Institute, around 70% of shopping carts are abandoned . The main reasons for this are extra costs, the requirement to create an account and the complications of payment .


Therefore, you need to analyze cart abandonment statistics — Google Analytics helps with that — to understand what is driving users to abandon their purchase. That way, you can optimize the conversion funnel to reduce resistance and, consequently, increase your online sales.


In the following optimization tips, you'll see some adjustments you can make to your conversion funnel from the beginning to the end of the checkout process . Keep reading, because now comes the best part!