Exploring channels compatible with the Buyer Persona

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There is no point in using content, including gamification elements and, in general, making an effort to offer tangible experiences if you do not do so through channels where your users actually are.

Experiential Marketing is an organized process that first requires discovering where users are and how to best present them with pieces of content and elements that build the desired perception.

So, which social network does your Buyer Persona visit the most ? What devices do they use most often? These are questions you need to answer!

Omnichannel Resources
Once you define and detect the channels compatible nigeria phone number list with your Buyer Persona, don't focus on exploring just one, but rather implement the strategy in an omnichannel way.

Multichannel Marketing increases the reach of campaigns exponentially and broadens the touchpoints of the customer experience, which is key to positioning in the customer's mind and Engagement.

Attractive and impeccable visual design
Experiential marketing is mostly visual, so your brand’s different channels, materials, content and platforms need to be pleasing to the eye .

For example, your website, a central element in the user experience today, has to be designed under the best principles, with balance, neatness, originality and attractiveness.

In the case of your website, just like the Blog, it should aim for responsiveness , in order to guarantee an optimal experience regardless of the type of device your client uses.