Live Streaming: Learn the essential points for successful live broadcasts

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We are in the era of marketing 4.0. The term, coined by renowned professor and author Philip Kotler, refers to a period marked by the digital revolution in companies.

The introduction of new channels, such as social media and blogs, provide the opportunity to deliver valuable experiences to a much wider audience, such as live broadcasts.

Since Digital Marketing is extremely accessible, it is natural that it presents high levels of competitiveness.

To gain prominence, it is necessary to offer content that the public considers authentic and relevant. The idea is to create a dialogue with the person, establishing long-lasting and profitable relationships .

That being said, one of the features that has been gaining prominence in the quest for consumer participation and engagement is live streaming . Don’t know what it is or want to delve deeper into the topic? Then this post is for you!

Keep reading and discover all the secrets of Live Streaming!

What is Live Streaming?
You certainly know about streaming services! Netflix south korea phone number list and Spotify are some of the most common examples in this category, which involves the transmission of data (audio and/or video) over a computer network.

That is, it is possible to consume content without having to download it , which marks a revolution for those most experienced in the digital environment.

When we talk about Live Streaming, therefore, we are dealing with a data transmission that occurs live, as the term “live” indicates.

This way, anyone with access to the right tools can broadcast their content in real time to users in different locations.

Here, it is worth remembering that Internet speed is important at both points – at the transmitter and at the receiver.

Unlike conventional streaming, where you can pause, rewind or fast-forward content, connection drops can prevent you from consuming part of the message unless it is available later.