Online reputation: what is it and how to evaluate it?

[zihadhasan012]

Online Reputation is the way in which the general public understands your brand and the feelings associated with it across different online channels and media .

Similar content in search results, user reviews on social media, posts on specialized sites, and even articles published on news portals can be used as a “thermometer” to evaluate the brand’s reputation.

This concept revolves around a well-known strategy in the market: social proof . This principle has gained popularity in recent years, with the bestseller “ Weapons of Persuasion ” by professor and writer Robert Cialdini.

Beyond the testimonials and success stories, what this knowledge tells us is that consumers have much more confidence in the opinions of people than in the promotional actions of the company.

This means that the Online Reputation of brands is directly related to the opinion expressed by their audience ( stakeholders , customers and influencers ).

Modern consumer behavior: How does digital reputation south africa phone number list influence business success?
To better understand the influence of public perception of a brand—or a professional—on a business’s performance, we need to investigate the purchasing behavior of the modern consumer .

If in the past people played a relatively passive role in corporate communication, today they act as real protagonists.

The new consumer is not only up-to-date and consumes tons of information on a daily basis, but has never had so many weapons and tools at his disposal to protect himself from deceptive products and services.

Advertising and propaganda are definitely no longer the lifeblood of business and a company that fails to develop ways to gain the appreciation and trust of its audience may pay a high price for it.