What are the main benefits of publishing content at scale?

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Below we list the main areas that benefit from mass content production and highlight the advantages that this type of strategy can offer your company, regardless of your industry.

Keep reading, now comes the best part!

Brand awareness
In classical marketing, brand awareness is a qualitative measure of how much and how your consumers remember your brand or the solution you offer within a given sector.

In Digital Marketing in general and in SEO in particular, the public's awareness of the usefulness of our brand and its incredible ability to solve their problem manifests itself in another way: in the number of times it appears in search results.

Consumers search for you on search engines because they perceive that your company has authority on a particular topic that interests them and they begin to recognize you as the brand that has the answers they need. That's brand awareness!

You may have noticed that Rock Content is present in most (if not all) of your searches related to Content Marketing. This makes it clear what our specialty is and makes our blog a reference in the sector.

The secret formula is therefore the following: the more content your company can position in the results pages, the more recognized your brand will be in your area of ​​activity . Gaining authority is one of the main fruits of a good brand awareness strategy.

Authority
Although Google prefers not to talk about the taiwan phone number list subject, the details observed by companies around the world, including us at Rock Content, show that good content structuring is essential for SEO .

This topic was studied in depth by HubSpot, which, following a line of work based on gravity, created the famous topic clusters technique .

Basically, the idea is to create a very comprehensive core content on a given topic (called a pillar post) that is "orbited" by more specific posts (called satellite posts) that address topics mentioned in the pillar post.

This fact highlights that even comprehensive and exceptional content depends on other quality content to achieve expressive results.

In addition to achieving the much-desired first position in searches for highly competitive keywords, the fact that your company masterfully addresses a topic as a whole contributes to strengthening its authority.