6. Join virals
Referring to this in your videos means that you connect with their world of experience. Young people from the target group often see a lot and share a lot with their friends. Young people generally find it more important than older people to be able to join in the conversation.
In the first few seconds, a viewer decides whether or not to keep watching. Make sure that your target audience is stimulated to keep watching the video. Vlogger Brouwer uses a hook to stimulate the target audience. Editor Saura says that at AJ+ they often start with 'the most visually attractive shot' of the video. To keep the viewer's attention, the story is built up from there.
Saura also believes it helps to generate interest by not giving away too much on Facebook, for example, and thus selling the video. According to her, using teasing information is better than being correct and complete. The speed of the editing can also be essential, according to Mulder (of Dag6). Cutting out a second or not can be crucial and ensure that the target group drops out. Below you can see that Dag6 works with a fast editing.
8. The video must absolutely not be boring
For Mulder (Day6) a requirement is that he as hong kong business email list the maker must be able to laugh about it himself. A video must be extreme and a lot must happen on the screen. How long the video is, as practice shows, does not matter much. In general, the norm in videoland is that it must be as fast as possible. Short and powerful. But longer videos also do well, the research shows.
For example, #BOOS, the successful YouTube channel of BNN presenter Tim Hofman, makes ten-minute videos (see video above) and the vlogs of EnzoKnol (one and a half million subscribers, see video below) last an average of fifteen minutes. It is very different on YouTube, Brouwer thinks. He thinks that with a loyal audience you can also make longer videos of up to 25 minutes and that a video of three to six minutes appeals more to a non-regular audience. Another reason for vloggers to make longer videos is the possibility of mid-roll ads . This is only possible for videos of ten minutes or more.
9. Provide subtitles when posting videos on social media
Videos are also often played without sound. With subtitles you ensure that your target group can follow the video well.