2. Offer a solid customer application

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As a complement to a solid portal, you can offer a mobile app for customers, which contributes to retention and makes service personalized , promoting a strong and lasting relationship.

Just like a website, a mobile app must be highly functional and have a fast learning curve, which is achieved by developing an intuitive and coherent interface and design.

3. Provide interactive digital experiences
When we talk about Engagement, we must immediately think about how to captivate the user , giving added value to the interaction, which really makes them feel committed to the brand and happy about their relationship with it.

And that's where interactive content comes into play , as it is capable of capturing the user, stimulating interaction and generating mentions, positively impacting the commercial process.

Among these contents we find different types, such as:

infographics ;
ebooks ;
questionnaires ;
videos .
Even within these materials, some stand out that become tools and functionalities, which in addition to captivating, satisfy user needs, such as calculators and templates.

To help you visualize it better, I'm sharing with you the example of this interactive calculator that the company Cradlepoint made to show how much money websites can lose depending on the time their Internet connection is down:


Precisely, this functional value and the ability japan mobile database to solve problems makes the same interactive contents excellent bargaining chips , which encourage the user to share data and take conversion steps in order to obtain them for free.

This also shows that interactive digital experience pages have an attractive ROI rate , as they can generate leads both today and several months or years from now, as long as they remain useful and relevant.

In addition, they offer the following advantages related to Engagement:

They improve SEO by increasing the amount of time users spend on the page;
They generate backlinks by being shared on social networks and blogs;
They allow us to understand consumer behavior through the data provided in each interaction;
and many more.
In this comprehensive guide you will see the details of how interactive content can benefit a digital strategy.