8. Continue to get closer to the customer with after-sales service

[zihadhasan012]

Offering an unforgettable shopping experience is just as important as what comes next: after-sales service . Once the purchase is complete, it is important to give your customers the steps to follow.

Starting by sending an email summarizing their order and enabling exclusive customer service channels will make your users feel more secure when making a purchase.

This encourages customer loyalty and gives you access to valuable feedback that can help you improve the overall shopping experience.

4 metrics to evaluate your customers' shopping experience
Finally, we want to share some metrics that you should take into account to understand how effective your shopping experience is and understand how you could optimize your actions to generate a greater return on investment .

After all, metrics are the compass to understand where you are going and where to direct your actions. Let's take a look!

Review of feedbacks
One of the characteristics of the new consumer is that they are always sharing their experiences regarding what they buy and consume.

Reviewing their comments on your product page, social media and consumer advocacy websites will help you understand your strengths and where you can improve.

Net Promoter Score
NPS measures your customers' satisfaction. It involves asking your customers directly how likely they are to recommend your services on a scale of 1 to 10 .

This can be accompanied by open questions to jordan mobile database identify more insights that help you define your strategy.

Conversion rate
Conversion rate is , in short, one of the main metrics of Digital Marketing. It reflects the percentage of users who perform a specific action, whether it be subscribing, registering, booking or purchasing.

Tracking this metric after implementing an A/B test will let you see how effective that action was in terms of the shopping experience.

Churn Rate
Another important metric to evaluate the shopping experience is the Churn Rate . This is the cancellation rate recorded in your customer base.

In SaaS businesses this is reflected as cancellation of subscription plans, for example. Evaluating churn allows you to understand the causes of abandonment and plan strategies for retention.