Having a large number of broken outbound links and broken pages is not only an indicator of poor optimization for Google. It can also affect your website's experience, dwell times , and CTR.
Using Screaming Frog or Broken Link Checker you can quickly identify how many broken links you have and update your content with new links.
Mobile SEO
Another essential factor in the audit is to check the mobile SEO execution of your website.
In this sense, you must verify that your website is responsive and preferably works with an AMP protocol .
Many WordPress templates already have responsive kenya mobile database designs. However, you should check that all elements are fully optimized or if you need to make any adjustments to the CSS.
12. Review user behavior on your website
Given that Google's ultimate goal is to provide the best response to user searches, it is logical that some of the variables it takes into account to position websites are related to user experience.
To start, with Google Analytics you can review variables like the following to analyze the performance of your website and look for ways to optimize it:
time spent on page;
conversion rate ;
bounce rate ;
pages visited per session.
EAT SEO helps you identify ways to create informative and detailed content, earn quality backlinks, and maximize security for your site visitors.
External analysis
Broken outbound links and broken pages
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zihadhasan012
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