4. Organize yourself based on the client, not the company

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It is impossible to have a good customer retention strategy if the company is not willing to adapt, seek improvements in products and services and, of course, in customer service .

To do this, it is often necessary to recognize that the path chosen to accomplish a given task is not ideal from the customer's point of view, even if it favors daily operations.

More radical measures will face internal resistance. Understand objections as an obstacle that can be overcome by showing the results that can be achieved in the long term.

5. Value your brand
When developing a customer acquisition strategy , we morocco mobile database usually focus on the company's reputation. And why not extend this concern to the relationship with current customers ?

To do this, it is important to have a well-structured communication plan, idealized according to the customer's journey in the company.

Remember that valuing the relationship means, for example, understanding that current customers should be the first to be updated on your news.

In SaaS subscription services , this is a recurring complaint: companies seem to treat new recruits better than people who have been part of their customer base for longer .

This also happens in B2B in general, companies take specific measures to attract new customers, but do not develop loyalty programs .

The ideal is to always invest on both fronts. After all, there is nothing better than having a 100% stable base and constantly working on its expansion. In practice, this is difficult, which is why your company must ensure that there are no oversights in the after-sales service .