7 strategies to create an interactive ecommerce

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There are multiple types of interactive content that will optimize your ecommerce and allow you to enjoy the benefits mentioned above.

Below we will show you 7 strategies that you can use to build an interactive e-commerce, as well as which content formats are the pillars of these strategies.

Attention!

1. Make infographics to detail products or services
A good online store goes beyond images and brief descriptions of its products or services.

To generate trust and encourage favorable purchasing decisions, you need to show the user your commercial offer in detail , including solid data and concrete and precise information.

To do this, you can use interactive infographics , which also make interaction with the site more enjoyable and interesting.

This content format will allow you to reflect in detail:

What are the advantages of your products or services,
what they offer,
how they are used,
and what results they can provide, among other things.
A very interesting example of how interactive infographics can positively influence purchasing decisions is the one created by Veracode to educate web developers about the importance of data security in applications.

And guess what: that's exactly the problem their products aim to solve.

2. Reflect competitive advantages through calculators
An interactive calculator can be a differentiating nigeria mobile database factor in a user's experience, which definitely motivates them to make a purchasing decision.

Through this content you can show the value of your products, their return on investment and other competitive advantages, which is highly persuasive and of great benefit for commercial purposes.

In addition, these calculators add functional value to virtual stores, as they serve users to determine data of interest and measure certain metrics .

So, by simply adding them you will be starting to build an interactive ecommerce with valuable business processes, which really show users and customers how important they are to the brand, while also tangibly reflecting the power of your products or services.

I would like to take this opportunity to share with you the interactive calculator created by Lansinoh, a company that sells products to improve breastfeeding. In this material, visitors can calculate how much they would save by breastfeeding instead of using standardized formulas.