How can B2B marketers combat dwindling organic search opportunities?

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If there’s one aspect of search and SEO that has remained constant over the past decades, it’s been the never-ending change.
Over the years and decades, organic search options have also dwindled, accompanied by an increasing amount of search engine screen space devoted to all manner of paid search placements.
Fortunately, as we’ll see, there are jamaica phone number data still plenty of viable ways for B2B marketers to overcome declining organic search visibility—through SEO, content marketing, and B2B influencer marketing , for example .
While fewer organic listings appear on today’s search engine results pages (SERPs), marketers can make the most of them by continuing to implement SEO best practices and ensuring B2B brands are visible on social media platforms including LinkedIn* and an ever-growing number of others.


Where Should B2B Marketers Invest Their Paid Search Money?
In light of the declining organic search opportunities we’ve discussed, there’s no denying that B2B brands that are able to devote budgets to paid search often see improved visibility in search results, but whether this is the best use of marketing budgets is less clear-cut.

That’s not to say that savvy B2B marketers should ignore the opportunities that paid search marketing presents, but with today’s often-constrained marketing budgets, alternative methods can at least augment a paid search strategy.