How to do accurate customer segmentation today?

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Segmenting your customers is a task that involves multiple efforts, practices and actions. Today, many of these are related to the digital environment , since it is where the user interacts and develops the most.

Without further ado, here are some of the key strategies that will help you achieve this:

Opt for interactive content
As you already know, many of the criteria for customer segmentation are philippines mobile database associated with customer behavior and preferences .

One of the practices that allows us to obtain information about these elements, in order to then make a rigorous segmentation, is the production and dissemination of interactive content .

As the name suggests, this type of material is characterized by stimulating reactions and responses from the user, which help to discover and examine it.

Among these we find:

infographics ,
videos ,
quizzes ,
surveys,
and other visual materials that motivate people to interact and invite them to point out aspects of interest.
An example of interactive material that can be used to segment customers is the Assessment, which consists of a series of questions specifically designed to understand who the user is behind the screen.

To help you visualize this more clearly, we share with you the material produced by Merril Datasite, in which the visitor can explain what their needs are in terms of internal contract management, generating crucial information for the segmentation of that company's clients:


In this way, brands can take an X-ray of consumer behavior to determine what stimulates it and what type of actions can be favorable for commercial processes.

If you want to learn more about interactive content and the value it brings to customer segmentation, download our complete guide on the topic!