3. Perform benchmarking

[zihadhasan012]

The best tools tend to stand out in the market. The practice of analyzing the results and tools of the competition is valid in all business categories , but it is especially relevant in the B2B market .

Looking at the experience of other companies with certain MarTechs, we can attest not only to their technical attributes, but also to their quality of service and support, which are equally important factors.

4. Check the impacts on your operation
Technology can save a company and its professionals poland mobile database from having to perform a variety of repetitive and stressful tasks, as well as providing greater dynamism and agility in complex jobs.

However, it can also create demands that managers must take into account.

By choosing, for example, a tool that does not connect with the essential services of your MarTech Stack, you will have to change vendors immediately , which will increase your acquisition costs .

5. Evaluate costs and benefits
Naturally, building your Marketing Technology Stack will also be affected by your budget and the company’s management priorities, which is one of the main “filters” for choosing tools.

It is worth noting that in addition to technical adjustments, training will be required for employees to learn how to use the resources .

Depending on the characteristics of the platform and the services provided by your provider, hiring specialized professionals may also be a necessity.