The political environment can often be tense. In these moments, having a united team will alleviate potential moments of stress and internal conflict. In addition, you will be able to create a sense of trust among those who work around you, and you will know exactly who you can count on.
General campaign coordinator: as the name suggests, this professional will be responsible for coordinating all areas, performing various functions and aligning the team's different tasks.
Financial coordinator: this member is responsible for thinking of ways to raise funds, executing these ideas, carrying out financial control and reporting to the Electoral Court.
Marketing coordinator: this professional is responsible for coordinating the entire team involved in the politician's communications, including copywriters, digital marketing producers and scriptwriters. He or she must also contact the media to publicize the candidate's actions.
Copywriters, digital marketing producers and ghana mobile database scriptwriters: these are the professionals responsible for the politician's communication, taking care of their social networks, website, blog, sending emails and SMS and producing videos, for example.
Research coordinator: the person responsible for analyzing qualitative and quantitative research data and, based on this, outlining assertive strategies regarding the politician's proposals, speeches, visits to citizens, etc.
Coordinator of activists and campaign workers: this coordinator is responsible for communicating all the politician's actions to activists and campaign workers, as well as providing the necessary promotional material, such as pamphlets and banners.
Activists: These are the people who will informally publicize the politician's proposals and actions among citizens. They support the politician and spread his or her ideals, whether or not they receive payment for it.
Electoral workers: electoral workers are hired for a period of three months and their objective is to promote the politician, by waving flags, handing out leaflets and carrying out mobilizations in debates, for example.
On our blog, you can also check out a guide to creating a successful team!
Second step: do research and understand your audience’s demands
As we have already discussed in this text about electoral marketing , one of the biggest mistakes that can make a candidate lose elections is basing their proposals and, consequently, their electoral marketing, on “guesswork”. In other words, the politician and his team think they already know what the population wants and base their proposals on that.