SGE visibility data is not available in Google Search Console

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Since keyword rankings no longer provide reliable data, you need to focus on alternative visibility metrics like search share, impressions, and rich results visibility to determine whether your content is visible to search engines.

Engagement KPIs
With more content in search results, fewer new zealand phone number data people will click on links and visit websites. With traffic declining, it will be important for businesses to engage every website visitor .

You can no longer afford to ignore engagement metrics like bounce rate, session duration, time spent on site, page views and clicks, and average number of pages visited per session.

Conversion KPIs
Although there may be a decline in general traffic looking for information at the top of the funnel, you can expect more targeted and qualified visitors with stronger conversion intent.

The result should be an improvement in the conversion rate .

Conversion metrics like transactions, form completions, and any other soft and hard conversion KPIs you have for your business will become essential indicators of success.

Future-proofing SEO
With AI-powered advancements like SGE on the horizon, dramatic changes are expected to occur in SERPs and organic search visibility. The future of search results is likely to bring new challenges and opportunities for marketers. Optimizing for engagement, conversions, and overall user experience is becoming more important than ever. Relying solely on traditional keyword rankings may no longer be enough to achieve high rankings in search results. It is essential to adapt to new technologies and algorithms and position your brand to reflect these changes in order to maintain a competitive advantage in the dynamic online search landscape.