With this general information, you can compare your

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But why is it so important to set these objectives? The answer is simple: these are the indicators that will show whether the strategies adopted by your business are generating the expected results or not. Monitoring the performance of your conversion rate, for example, will help you understand which actions and pages are really important to attract more potential consumers to your business.

Want an example? Data shows that % of sessions on local business russia whatsapp data pages are done via mobile.company's own indicators and better understand your persona's behavior. Identifying that this is a trend within your target audience as well, perhaps it's time to invest in a website with a responsive design, for example.

Use the most appropriate channels communication platforms are also increasingly varied, however, this does not mean that you should invest the same time — and resources — in each of them. Not all of them can be efficient when it comes to convincing your persona to visit your store or leave their contact information. Sifting through the channels that could be more efficient is, therefore, fundamental.