The challenges facing the 21st century marketer

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We already told you that the business world and consumer needs are constantly evolving.

This, undeniably, translates into various challenges that we must take on.

We list 7 challenges that a marketer must successfully face in order to have an excellent performance. Be prepared and pay attention to them!

1. Stay up to date
Initially, Marketing emerged as an administrative discipline .

Nowadays, their functions are more specialized, partly due to the consolidation of Digital Marketing as a necessary strategy for any audience.

With more and more companies adopting digital strategies, competition increases, as does the need to specialize and quickly adapt to new tools and methodologies.

For example, when we were all talking about the sales funnel, suddenly Hubspot innovated with a new approach called flywheel .

Something similar happened when everyone started talking about artificial intelligence, machine learning, big data, virtual reality and e-commerce as tools that any company could now implement.

Keeping up with changes like these and knowing when to implement them is one of the biggest challenges for the ideal marketer.

2. Create sufficiently personalized content
Do you remember the time when Outbound Marketing south korea mobile database ruled all communications produced by a brand?

Today, mass communication has been joined by a new strategy that we have mentioned previously: Inbound.

Both methodologies can coexist , although each of them produces different results.

In a world where users are less receptive to generalized messages, the ideal marketer must know the profile of their ideal client (what we know as buyer persona ).

This way, you will know what their needs are in order to attract them with personalized, data-driven content, such as Smart Content .

But identifying the right information to build your Buyer Persona in an ocean of data can be a bit difficult.

Even more complicated can be determining what types of content interest you, what formats you prefer, and through which channels you can distribute it. That's the challenge!