Introducing Marketing Messages

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Sending relevant, timely and valuable messages is an excellent way to re-engage customers who want to hear from your business. Starting today, businesses using Ads Manager to send marketing messages on WhatsApp will have the option to provide Meta with their subscriber list and our AI systems will recommend the right subset of recipients based on the outcomes they care about the most – like helping turn a lead into a conversion or generating awareness for a new product. This means businesses using these marketing messages with optimizations can see better ROI, and their customers will get messages that are more relevant to them.

For example, in early testing, Brazilian financial technology business Infinite Pay compared france mobile database marketing messages with optimizations to their existing strategy and saw a reduction of 30% in cost per page view and a 20% increase in click-through rate.

Businesses using the WhatsApp Business Platform or Marketing API will soon be able to work with a partner to benefit as well.

Drive Stronger Results for Your Business With Conversions API for Business Messaging
Conversions API allows businesses to connect marketing data from their website, app, store or messaging channels with Meta so they can measure and improve ad performance across Meta technologies. Now available, Conversions API for Business Messaging enables businesses to easily view performance trends such as leads and sales generated by ads that click to message, A/B test different strategies, and access down-funnel ad optimizations to improve ad performance.
Conversions API previously supported web, app, and offline events, and it is now expanding to support messaging events on WhatsApp. For Business Messaging, this also enables our new purchase optimization, which offers advertisers the ability to drive more sales and reduce costs by reaching customers most likely to purchase.