The creative economy is a concept that has been gaining more and more ground in the business world. It is based on the use of creativity and intellectual property as resources to generate economic, social and cultural value.
This economy is made up of sectors ranging from artistic and cultural production to technology and design, and is capable of generating jobs, fostering innovation and contributing to socioeconomic development.
The term "creative economy" emerged in the United Kingdom in 1997 with the aim of describing activities that combine creativity, culture and technology . Since then, the concept has been adopted in different parts of the world, such as Brazil, which has been investing increasingly in this sector.
According to research by the Federation of Industries of the usa mobile database State of Rio de Janeiro (Firjan) on the subject in 2017, the creative economy generates R$171.5 billion, in addition to generating more than 837 thousand formal jobs in Brazil that year. This shows its importance as a new form of economic and social development .
Among the main sectors of the creative economy, we can mention:
Natural and cultural heritage: includes activities related to the preservation, promotion and dissemination of historical, artistic and cultural heritage, such as museums, cultural landscapes and natural heritage.
Shows and celebrations: involves holding artistic events, festivals, fairs and performing arts shows, among others.
Visual and plastic arts: activities involving the production of works of art, crafts, paintings, photography and sculptures.
Books and productions: sector that encompasses the production of books, newspapers and magazines, as well as spaces such as libraries.
Audiovisual sector and interactive media: involves the production of cinema and video, television, radio, internet and video games.
Design and creative services: covers graphic design activities, fashion design, landscaping and architectural services.
One of the successful examples of the creative economy in Brazil is the company Osklen, founded in 1989 by businessman Oskar Metsavaht. With a sustainable and innovative fashion proposal , the brand stands out in the national and international market, with stores in several countries. The company employs around 600 people directly and another 1,200 indirectly, generating an economic impact throughout the production chain.
Some other successful cases of the creative economy include Nubank, which created a digital account with no fees; the sustainable fashion brand Insecta Shoes; and the transportation app 99. These examples show the diversity of sectors that can be included in the creative economy and how it can be applied in different contexts.