The as this post from last summer shows. Unlike “legacy” apps like YouTube. The which strictly enforce their copyright policies. The behaviors that violate these obligations seem (sometimes) (still) to fly under TikTok’s radar. Fac with this success. The producers are looking to imitate them. Paramount had offer its 23 part film Mean Girls on TikTok. Entertainment is a market for attention. The and TikTok has a head start on all others to reap this treasure. TikTok is the framework through which young Westerners perceive the world.
The and will perhaps be at the origin of a new audience metric malta cell phone number list in the age of( T Gioia The State of Culture ) : dopamine per minute . Thend according to “What’s next. The ” people come to TikTok to look for much more than just one “right answer.” Another name for this phenomenon: the meme ification of films . Theccording to Doug Shapiro’s analysis . The social video now accounts for a quarter of all video consumption. The and Nielsen’s “The Gauge” notes that YouTube already gets more than 11% of TV viewing time.
One lesson for brands: let young audiences own their content. Every now and then. The a serializ short story goes viral. In February. The TikTok user Ressa Teesa began posting videos about her wding in a 50 video series call “Who TF Did I Marry!?” that explod. The with the first episode view about 40 million times… One of the stars of social mia iting: the historical ITV series “Mind your language”. The dating from the end of the 1970s… Today. The there are dozens of short form script entertainment apps.