Messages can be rational (using logical argumentation as support) and emotional (with an emphasis on the feelings and sensations of the target audience). A motto or slogan that will affect the rational or emotional spheres can also help in transmitting brand messages.
Corporate identity and logo are the basis for developing a visual. The purpose of a personal logo is to demonstrate the essence and uniqueness of the service offered. Corporate identity is a palette of primary and secondary shades, font format. It is by these distinctive features that potential or actual clients will recognize you in various promotion channels. Business cards and even a specialist's personal account are often designed in this format.
Also, if a brand has a name and an original slogan, it can be registered as a trademark so that competitors cannot use them.
Creating a guideline and media . A guideline is a regulation latvia cell phone number list within which the logo and corporate style are used. Media are elements demonstrating the corporate style: design of social media accounts, website design, business cards, type of electronic signature.
Design of cases . Cases are requests that clients approached you with, these are your professional achievements within the framework of the services provided. They need to be designed taking into account the style described in the guideline and key messages.
For example, a vocal teacher, when describing a case, can talk about the first lesson with a client, show the first recordings with him (if he doesn’t mind), explain what problems and how they worked on them, and provide the results in the form of new recordings.
A well-formulated case will facilitate the influx of new clients and increase the cost of the services offered.
Creating a commercial proposal . Depending on the field of activity, a commercial proposal can be presented in the format of a large presentation, a landing page, and in many other ways.
Formation of your own style . Here it is worth paying attention to clothes, attributes - external distinctive features. A stylist can help with this issue.