Ingate Organic experts examined the factors that influence the conversion of organic traffic and gave practical advice on how to increase it.
In this article
Factors Affecting Organic Traffic Conversion
Recommendations for improving conversion rate
Conclusion
Search engines are one of the main sources of information, and the higher a site ranks in search results for target queries, the more organic traffic it receives.
Organic traffic is users who came to the site from search nepal cell phone number list results using “non-paid” results.
Organic traffic conversion is the percentage of website visitors from search engines who complete a target action (e.g. purchase, subscription, application, call).
Factors Affecting Organic Traffic Conversion
Getting traffic from search engines is an important task for any business. However, simply attracting visitors to the site is not enough. It is important to ensure a high level of conversion of this traffic into sales, leads or other target actions. That is why understanding the factors that affect the conversion of organic traffic is crucial for the growth and prosperity of an online business.
Niche differences
Organic traffic conversion rates can vary significantly across industries. Research datathey show, that the highest conversion rates are observed in the professional services sector (up to 4.6%) and the automotive sector (up to 3.7%). Average rates are observed in online stores (2–3%) and financial services (up to 3%). Low conversion rates are typical for media and entertainment (less than 1%).