Technology has been a fundamental pillar in the construction of global societies. Resources such as facial recognition, for example, are increasingly present in people's daily lives. In this sense, it is possible to mention the unlocking of smartphones and the improvement of retail experiences – considering that some stores can already recognize customers, through the technology known as “Face Pay”, make product suggestions based on the purchase history and direct the customer to the correct section –, as everyday applications.
Other examples can also be seen in the provision of banking services, with the use of biometrics and facial recognition to replace passwords, and even in airport and border control, which rely on technology to reduce the time spent by passengers, who can benefit from the use of electronic passports without having to wait in long lines. To give you an idea, in the United States, the country's Department of Homeland Security predicts that facial recognition will be used by 97% of passengers by 2023.
For companies, especially Big Techs , the resource is venezuela mobile database also already a reality. Microsoft has patented a sign that recognizes who passes in front of it and displays advertisements according to the individual's taste. Until 2021, Facebook had a facial recognition system with a 97.25% identification rate. In November of last year, the company announced the deactivation of the system that automatically identifies users in photos and videos.
In the public sphere, facial recognition has also become popular. In China, for example, the feature is even used to fine pedestrians who cross the street outside of crosswalks. In Brazil, the technology has become quite widespread. According to the Igarapé Institute , the use of facial recognition in public has been in use since 2011. Until 2019, its use was recorded in 15 states. Currently, according to a survey conducted by Folha de S. Paulo, the feature is being used, or is in the process of being implemented, in 20 Brazilian states.
While the unstoppable advance of technology brings tangible benefits to society as a whole, it also highlights the need to pay attention to regulatory aspects, given that, due to the use of artificial intelligence (AI) , the data may not be 100% accurate, in addition to raising privacy issues. For this reason, it is essential to understand the technology and the implications of its regulation.