In particular, thanks to the strength of its brand. Kaspi gives a credit of trust to the vendor who sells through their platform — on the other hand, there is a risk of increasing business dependence on a large marketplace, which can impose its own rules of the game and change them along the way. Therefore, it is necessary to develop alternative sales channels in parallel Nikita also describes some schemes that work effectively for Kazakhstani online stores. The scheme of integrating the store with leading platforms – such as Kaspi, Wildberries, Ozon, Yandex Market – allows the store to increase sales and build up the flow of customers.
Then some of these customers come to the store directly and become its regular customers. Clothing is a specific product that requires knowledge of the buyer's size, figure and other characteristics. T an online store. The layout switzerland cell phone number list looks something like this: a clothing store wins -% of customers through its online store, and -% it “fishes” on marketplaces. Thus, marketplaces help clothing stores expand their circle of customers. This case shows that in the clothing and fashion industry in Kazakhstan, when planning promotion and sales, it is necessary to take into account the ratings and specifics of our marketplaces and understand the purchase route of each consumer.
And this requires special research. WHAT DECISIONS DO BRANDS NEED TO MAKE TO DEFINE THEIR MARKETPLACE STRATEGY: Which marketplaces are suitable for our brand? We want to be represented on a general marketplace (like Amazon, Kaspi) or a specialized one (Lamoda, Otto) Will we sell through marketplaces only to wholesalers or only to end customers? How many marketplaces will we work with? Are we ready to provide logistics for the delivery of goods ordered through marketplaces and for accepting returns? When do we expect to enter marketplaces and what sales volumes through marketplaces do we plan to reach? Do we work only with local marketplaces or do we want to enter markets in other countries through marketplaces?In today's marketplace, where the range of goods and services is so wide that it can satisfy the taste of almost any buyer, it is more important than ever to understand your potential client.