Link exchange / reciprocal links

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Building connections with your network of partners or collaborators is a valuable practice that can bring several SEO benefits.

And that's fine with Mister G.

Google, on the other hand, penalizes tunisia cell phone number list sites that do excessive link exchange just for SEO reasons . The search engine, in fact, is able to distinguish links to sites with which you have some type of affiliation from those created only for cross-linking.

So, if someone you have no relationship with offers you a link exchange, think carefully. Being included in a reciprocal link relationship could make you think of site spam.

Of course, we must distinguish between large-scale link exchange and small-scale link exchange, the latter being less visible and possibly harmless.

Low quality directory links
Since the dawn of SEO, many manipulative link building tactics have been put into practice .

Search engines have increasingly sophisticated tools to recognize bad practices and reduce their scope. They generally use specific algorithms and human work, entrusted to engineers.

SEO experts and webmasters, interested in doing link building in a correct and rewarding way, are reporting them. Among the most widespread systems were links to fake web directories, created specifically to earn money from selling links.

In practice, sites containing lists of websites were published. The name of the sites present was accompanied by a description in which the keyword used to connect was inserted.