Fabio, while walking through a sports store, sees a woman in the champions section. Fabio immediately becomes interested in knowing her name and begins to imagine what else they might have in common besides their love for sports.
Intrigued, Fabio decides to talk to the girl. After a friendly chat, Fabio gets the girl's phone number.
Copywriting works more or less like this: you need to create aruba email list 38244 contact leads delightful content to get the customer to reach your brand. This interaction between the customer and the brand (in this case, between Fabio and the girl) is what we call conversion marketing – when the user allows the company to start a dialogue.
This happens when a person subscribes to a newsletter, downloads an ebook or “likes” a brand’s fan page on Facebook.
This could be the beginning of a long and fruitful relationship. More important than physical attraction – which in the digital world is equivalent to brand design – was the content of the conversation between Fabio and the girl. During the conversation, she showed interest in Fabio's knowledge of sports. This affinity is related to the concept of authority. This concept will be developed further below.
*This article is part of the chapter: How to write interesting content, of the ebook: Copywriting: discover the mysteries of books that convert, which you can download for free at this link .
Projecting a title
In the world of marketing, the first step in approaching potential customers is an attractive title. The title has the power to make the person develop interest in the subject or simply give up on consuming the content before knowing exactly what it is about. That is the secret of inbound marketing: only truly interested users will go and consume the content. That type of user is called a qualified lead .
An attractive title is responsible for generating traffic to a website and thus, transforming more users into qualified leads. By applying some copywriting techniques, it is possible to discover the secrets of creating good titles.
A single word can be responsible for making the user consume or not a content, it can mean access to the newsletter sent by the company or sending that email to the spam box. In short, a word can bring your potential client closer or further away.
The main goal of a title is to grab the user's attention after the first sentence. A good title increases the likelihood that users will consume the content you have prepared for them. That being the case, remember that for a title to be considered good, it must be: