storytelling goals
Since we were children we have been used to listening to stories and telling what happens to us.
The stories of our grandparents, parents or friends are part of our experiences.
Some we remember, others less.
This depends on kuwait cell phone number list their evocative power, their usefulness and the context in which we heard them.
However, it is a tool that we have all experienced.
In addition to being consumers, we have all handled the story as producers, talking about an adventure we have experienced or a film that has involved us.
What are the reasons that drive us to tell a story?
Why do we use storytelling?
The goal of storytelling is to engage others and evoke emotion.
Think about when you introduce a restaurant where you ate well.
You describe the dishes, the smells, the atmosphere.
You talk about the staff, the feelings you had and the environments.
At that moment you are sharing your experience through storytelling.
Your intent will be to either invite your friends back or discourage them because you didn't have a positive adventure.
One of the purposes of storytelling is precisely to convince and motivate others to take a certain action.
Well-told stories are engaging and can touch different levers.
To arouse emotions that touch our social relationships, our economic sphere, or our political universe.
Persuasive communication chooses the right motivations to arouse: engaging emotions, disagreement and personal growth.
The closer the story can get to the emotional sphere of the user, the better the result will be.
Think of the success of radio broadcasts that tell the story of musical groups or showbiz stars: they have the ability to stop even the least interested or expert listeners.
Narration simplifies the story and humanizes even those who seem galaxies away from our reality.