They manage to give rise to these movements.

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With the help of weslley leal, digital marketing strategist at rock content and master's student in communication, we will explain everything to you in this article. See what social influence is, how it applies to digital marketing, the benefits it brings and how to develop your strategy.What is social influence?Social influence in digital marketinghow to apply social influence in your marketing strategy?What is social influence?Social influence is the ability that some people, brands or companies have over the decisions, behaviors and habits of other people.

It consists of persuading a stance or action based on the recommendation uae whatsapp data or example of other people. Generally, this comes from influencers, who drive what we call the ‘creator economy’. They have a high power to generate repetition of their actions or, simply, direct people and actions within a certain social niche.

There are different types of social influence. They are: conformity — when a person changes their opinion or behavior to fit in with a group, whether out of a desire for acceptance, fear of rejection or social pressure; obedience — a person adopts behavior due to the orders of an authority figure. Feeling a duty or obligation to act that way because someone said it should be that way; persuasion — the person is convinced by arguments, techniques or evidence to adopt a behavior, an opinion or perform an action.