How does automatic bidding work?

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Automated bidding is fundamentally different from manual bidding in that its algorithm learns and improves over time. How is that possible? Simply put, over time, the bidding algorithm takes all the data it has and learns to recognize patterns in it. These patterns allow the bidding algorithm to learn which combinations of factors lead to success (such as conversions) and which ones lead to failure (clicks without conversions).

This means that to be successful with automated bidding, we need to structure our accounts in a way that maximizes the amount of data that goes into each bidding strategy . What does that mean? In short, you need to give the algorithm enough data to learn from as quickly as possible.
Automated bidding is unlikely to be france phone number data successful from day one, quite the opposite. It takes days or weeks to try different combinations of settings and decide which one works best for you. It’s also important to persevere and not panic if your PPC campaign results temporarily deteriorate after you start automated bidding, even quite significantly. In that case, you should persevere and give your campaign at least a few weeks to settle in. The more traffic your PPC campaign has, the shorter it will take.
However, once the learning period is over, you’ll find that automated bidding can not only outperform manual bidding, but it can also save you a lot of time. Time that you could be putting to much better use.

The key to a successful campaign is consolidation. Make sure your PPC campaign or ad group has the most traffic and conversions so the algorithm has something to learn from, and if possible, segment these new campaigns or ad groups by intent or business goal, not match type.

How does automatic bidding work?

A few words in conclusion
It takes courage to give up control of your advertising budget and prepare to face losses on your PPC account for the next three weeks. But it’s definitely worth walking through this tunnel. There’s light at the end of it that can mean huge performance improvements and time savings.