Your competition will help you find the right keywords

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Keyword research can be quite time-consuming. If you want to cut the time, try looking at how your successful competitors do it . What keywords are their ads showing for? What terms are on their landing pages? What could you do better?

You can learn a lot from your direct georgia phone number data competitors based on how and what keywords they run their ads on . The easiest way to check your competitors is as follows:

• Search Google for your main keywords
• Look at the top three search results
• Check the words your competitors have used and determine if you want to use them too

Keywords must be related to the landing page
To outperform your competitors, your PPC campaigns will require more than just quality keywords . You need the right landing page for your ad to link to. If a user clicks on your PPC ad and ends up on a page that doesn’t perfectly align with the ad, you’ve thrown money out the window, no matter how good your keywords are. Therefore, your keyword list ideas need to start with the landing pages that your ads should link to. First of all, you should be clear about the following:

• Defining clear marketing objectives for the ad. What is the intent of the PPC campaign, what is the goal of the ad, who is the ad aimed at?
• Analyzing the landing page that your ad links to. What relevant keywords does it contain? What is the goal of the landing page?