Optimize the display URL for PPC ads

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See how easily you can increase your clickthrough rate, quality score, and profit by simply editing the display URL of your PPC ad.
Every entrepreneur who promotes their business through PPC advertising knows that if they want to have a higher click-through rate, increase their quality score, and reduce their cost per acquisition , they must take every opportunity to improve their advertising campaigns. The most common way to do this is to focus on the headline and text of their ads.

But there are other ways to hong kong phone number data improve your PPC ads . If you're only focusing on your headline and ad copy, you're forgetting one of the easiest and most overlooked ways to improve your ad - optimizing your display URL .

Why optimize your display URL?
Although it may seem that the visible URL does not matter that much, the opposite is true. The visible address can carry additional marketing information that will attract the attention of users and convince them to click on your ad. A higher click-through rate positively affects the quality score , and a higher quality score leads to a lower cost per click, lower costs per acquisition and therefore higher profits.

Optimize your display URL and get more clicks, a cheaper CPC than your competitors, and a lower cost per acquisition (CPA).