B2b sales via e-commerce: how do i ensure i’m speaking to the decision maker (and avoid fraud)?

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B2B Sales via E-Commerce is emerging as an expanding universe, opening doors to new markets, process optimization and exponential growth for companies of all sizes. However, to navigate this sea of ​​opportunities intelligently, it is crucial to overcome the challenges that arise, especially with regard to security and fraud.

B2B Sales via E-Commerce: A world still unknown compared to B2C sales (for individuals)
B2B Sales via E-Commerce represent a universe that is still largely unexplored compared to B2C transactions aimed at individual consumers (individuals). While direct sales to individuals, such as those found on platforms such as Americanas.com, Amazon and Mercado Livre, have already reached an advanced level of consolidation, characterized by robust and well-established purchase validation processes, the B2B scenario remains relatively uncharted territory.

Business-to-business business dynamics involve a diverse range of factors, from contractual agreements to specific customizations to meet corporate needs. In this context, the transition to B2B e-commerce requires an in-depth understanding of the complexities inherent to these business-to-business transactions, a challenge that is gradually being explored amid technological innovations and changes in market strategies.

In the corporate sales model, we face the significant challenge Israel telegram data of identifying the natural person behind the commercial entity during the online purchasing process. The need to discern the true identity behind the company and the website becomes crucial, since a false identification can result in serious losses for the selling company. This situation creates a significant vulnerability, therefore, impersonation represents not only a financial risk, but also an ethical and operational challenge, highlighting the importance of implementing strong identity verification measures in the B2B Sales environment via E-Commerce in order to mitigate such risks and ensure secure and reliable transactions.

Faced with these challenges, we see companies increasingly striving to digitalize their sales, reducing call center service costs and increasing their national reach. But what are the difficulties in B2B Sales via E-Commerce when it comes to the anti-fraud process?

B2B Sales via E-Commerce: How to Identify the Partners and Decision-Makers Authorized to Buy for a Company?
In B2B sales via E-Commerce , it is crucial to be aware of the main frauds that can occur during the sales process. A worrying practice is the fraudulent acquisition of CNPJs, in which fraudsters use means such as Google to “capture” company registration information.

This method involves identifying data from the IRS, allowing criminals to verify the company’s status and identify the associated partners. By obtaining this information, fraudsters can create a convincing facade, deceiving both sellers and e-commerce platforms. Therefore, awareness of these tactics and the implementation of effective identity verification measures become imperative to protect B2B e-commerce sales from potential fraud threats.

Using the information acquired, fraudsters seek to make purchases in the B2B Sales environment via E-Commerce , often using fraudulent credit cards or opting for installment payment methods. The worrying aspect lies in the fact that, when providing accurate data obtained from the Federal Revenue Service of the CNPJ, many companies limit themselves to validating the authenticity of the information only in this agency and only of the CNPJ.

This procedure, although apparently secure, leaves a significant gap in verification, allowing fraudulent transactions to take place. Authorizing B2B Sales via E-Commerce based solely on the validation of CNPJ data with the Federal Revenue Service can result in substantial losses for companies, highlighting the need to implement more comprehensive authentication and security practices!