Who is Facebook suitable for?

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It is not for nothing that FВ cannot be considered a universal advertising tool for online promotion, because advertisers are subject to certain restrictions set by the company. Often, restrictions overlap with local laws. Advertising of network marketing, microcredit organizations, tobacco products and adult content is strictly prohibited on FB . So if your activity is related to one of these areas, then access to advertising on Facebook is closed for you. If you try to advertise these products, you can get banned.

The platform has a less strict policy for dating apps. Before oman cell phone number list launching an advertising campaign on Facebook, you need to fill out the white list and send it for moderation. After completing all the procedures, you can start the advertising campaign. Products related to gambling and casinos undergo a similar check, but the form that the advertiser fills out looks a little different. Regarding alcohol advertising, the site does not contradict local legislation. In some countries, advertising alcohol is prohibited.

Facebook Help provides a detailed look at the full terms and conditions for advertising on the platform. Setting up an analytical system for launch Having finished studying the conditions and having passed moderation, we proceed to the technical part. We integrate the SDK into the application code. This is how you can officially launch advertising on Facebook and get access to other tools for optimization. The SDK components that Facebook offers are varied, including Analytics, AppLinks, ApiGraph. Ads and in-app events are required to install.