Stop discouraging your customers. Make it easier for them to get started with your product and make the final purchase.
Are you actively promoting your online store using various marketing channels , but your conversions are still not as you would like? Most likely, it is because your ads are not reaching the right people. Just because someone enters a query containing your keyword into a search engine does not mean that they want to buy your product right away.
Most customers who search for your products on the iran phone number data Internet go through several stages of the purchase process , which is called the conversion funnel . Addressing visitors from all levels of this conversion funnel with the same ad and offering them the same content is counterproductive and unnecessary. People at different levels of the funnel require a completely different approach and are looking for a completely different type of information.
What exactly is a conversion funnel?
This is the journey your customer or user takes from landing on your site to adding items to their cart and completing their purchase. There are 4 different stages in this conversion journey , and the number of people in each stage decreases, which is why this behavior pattern is also called the conversion funnel . At the beginning, we have a large number of people interested in the product, of which only a few end up buying the product. The way we can optimize this journey is to reduce the churn rate at each stage of the journey.
Optimize your e-shop's conversion funnel
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