How to use the Conversion API to solve tracking issues after iOS14

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Since iOS14, Apple's "App Tracking Transparency (ATT)" framework has significantly strengthened tracking restrictions regarding user privacy settings. This change has caused many advertisers to face the need to manually obtain tracking data and reduced targeting accuracy."Conversion API" provided by Meta Advertising Platformis attracting attention as a promising honduras mobile database means of resolving these issues.

How iOS14's privacy updates impact ads
The ATT framework introduced by Apple in iOS 14 requires prior explicit consent for the collection of user behavioral data through apps. As a result of this change, many users have chosen to opt out of tracking, making it difficult for advertisers to obtain accurate data using standard pixel tracking alone.

Specifically, the following effects have been reported:



Impact detail
Targeting becomes less accurate Some user behavior will no longer be trackable, making precise ad targeting more difficult.
Difficulty in measuring conversions Traditional pixels are limited in the data they can collect, making it difficult to measure ad performance.
Inefficient advertising budget Since accurate data cannot be obtained, there is a possibility that advertising costs will be wasted.
Solving tracking issues with the Conversion API
In order to overcome this situation,"Conversion API" provided by MetaUnlike traditional pixels, the Conversion API sends event data to Meta directly through the advertiser's server, making it less susceptible to third-party restrictions than traditional browser-based tracking.