The 11 Essential Skills Every Salesperson Needs

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There are a number of essential sales skills that you must possess to be an effective and successful salesperson.

But beyond knowing how to use a CRM or how to create a sales plan ( here's a template ), being a good salesperson means you're in tune with your soft sales skills just as much as your hard sales skills.

It’s all well and good knowing how to use the latest software or mastering Excel spreadsheets , but if you can’t build real relationships with customers, you won’t get very far.
sales skills
That's why we've put together a list of 11 essential sales skills you'll need to be highly effective.

This article is by no means exhaustive, as a complete list of unit phone numbers there are countless soft skills that can make you a better salesperson, but these skills are the most important when it comes to building effective sales relationships.

After all, that's a big part of why you got into sales, right?

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11 Soft Skills Every Salesperson Needs


1. Empathy
It's always important to be able to put yourself in someone else's shoes, especially as a salesperson.

When you are able to understand what people are thinking or feeling, you can guide conversations in productive ways.

You can uncover motivations, pain points and more, giving you a better idea of ​​when you can move forward or when you need to hold back a little – which can really make you a sales star!