KPIs for a brand awareness campaign

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Brand awareness campaigns are one of the hardest to measure as a group, so choosing your KPIs is extremely important. To measure the performance of your brand awareness campaigns, you should focus on tracking these three KPIs :

• Organic search ranking and organic search click-through rate
• Ad impressions
• Media and social media mentions

Successful online marketing

Organic search ranking and click-through rate
One way to increase brand awareness is to rank kuwait phone number data high in search engines . It's a good idea to track a page's ranking for keywords containing your brand or business name, as this can give you an idea of ​​how many users have seen your brand there.

Click-through rate (CTR) in search results tells you how well-known and trusted your brand and domain name are. The more well-known and trusted your brand is, the more people will click on it.

Ad display
When it comes to paid advertising, regardless of the platform, there are a lot of different metrics you can track. However, the most important metric for brand awareness campaigns is ad impressions . The more people see your ad, the more your brand will be known. Most PPC advertising platforms, including
Facebook, Google, Sklik, and others, will show you ad impressions in their analytics, where you can see how many people saw your ad.