Approaches by persona

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Target Audience Effective emotional appeal
Woman in her 20s Achieving your dream lifestyle
30s Office worker Improving quality of life through time efficiency
Housewife in her 50s Consideration for the health of your family
Linguistic framing to increase response rates
Even if the content is the same, changing the way it is expressed uk mobile database can greatly affect the response rate. It is important to use positive and negative framing appropriately.

Example of using the framing effect
95% of customers are satisfied with this productA positive statement like this is more effective than a negative statement like "5% of people were dissatisfied with this product."

Application of the anchoring effect
This is a psychological effect in which the first number or information shown becomes the basis for subsequent judgments. This can be used in pricing and comparison expressions.



Regular price Discounted price Effective expression
9,800 yen 4,900 yen 50% OFF
How to create an effective catchy slogan: Approaches for each target
Meta ad copy requires expressions that match the attributes and characteristics of the target audience. Since the words and expressions that resonate with different target groups vary greatly, choosing the right approach is key to increasing click-through rates.